Week 1: Foundation
Profile optimization, brand voice doc, content pillars, and your first 4 reels.
Week 2: Cadence
Establish a posting rhythm. 3 reels and 1 carousel per week minimum.
Week 3: Engagement
Reply to every comment for 7 days. Watch what happens to reach.
Week 4: Iterate
Audit the data. Double down on the formats your audience actually shares.
