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Specialty Café60 days
Orbit Coffee
Rebrand + launch campaign that filled the café for 6 weeks.
A new coffee brand needed an identity that looked premium online and translated to print, packaging, and store.
Launch-day footfall
—480
—
Instagram followers
014K
—
UGC posts/mo
—1.2K
—
Avg. ticket size
₹240₹360
+50%
The challenge
Founder had a great product but no brand system — packaging, signage, and social were disconnected.
Strategy
- Build a single visual system across digital, print, and store
- Lean into a confident, editorial-luxury aesthetic
- Launch with a teaser reel campaign two weeks pre-opening
Execution
- Logo + wordmark + secondary marks
- Packaging across 4 SKUs
- In-store signage + menu system
- Launch-week social calendar
Results
- Sold out launch-week inventory in 3 days
- Packaging earned 40+ unsolicited UGC posts in week 1
- Repeat customer rate at 38% within 60 days
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