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Healthcare120 days
Pulse Clinic
Educational reels turned a clinic into a trusted health brand.
We helped a multi-specialty clinic build authority with myth-buster reels featuring their senior doctors.
Followers
90038K
+42x
Appointment bookings
60/mo420/mo
+600%
Cost per lead
₹520₹140
-73%
Doctor visibility
—1.6M reach
—
The challenge
Healthcare content is restrictive and easily looks dry. The clinic wanted credibility without sounding clinical.
Strategy
- Cast 4 senior doctors as relatable on-camera experts
- Build a myth-vs-fact reel format anchored to common queries
- Drive consultations via WhatsApp CTA
Execution
- Monthly batch shoot — 16 reels in 2 days
- Compliance-checked scripts for medical accuracy
- WhatsApp-first booking funnel
Results
- 7 reels crossed 500K views
- Appointment bookings up 600%
- Two doctors became regional micro-celebrities
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